21C Hotels

21c Museum Hotels is a unique hospitality brand that combines contemporary art with exceptional accommodations. Each hotel is part boutique hotel, part art museum, offering a curated experience where luxury and creativity coexist. Located in vibrant cities across the United States, 21c Museum Hotels invites guests to explore ever-evolving art installations, often featuring thought-provoking, immersive exhibitions. Designed to be more than a place to rest, each hotel celebrates the culture and spirit of its location, blending world-class art, locally inspired dining, and elegant spaces to create an unforgettable stay. Here, travelers don’t just visit a destination—they become part of it.

Insights: 21c Museum Hotels are more than just a hotel. They invite culturally engaged travelers to discover an entirely different kind of hotel—where luxurious accommodations meet immersive art experiences, creating a stay as inspiring and unique as the local culture. It’s a place where lodging meets art.

Objectives: Increase brand awareness and position 21c Museum Hotels as more than just a hotel. It’s the premier destination for culturally engaged travelers who desire a unique, art-filled experience that redefines hospitality.

Collaborators: Julia Marriott, Julia Shafranek, Lucas Carter